World Heart Day Challenge 2022

In developing countries like Bangladesh, where healthcare facility is inadequate for lower and middle-income people, third gender population has virtually no access to proper health care.

While Article 28 of Bangladesh Constitution dictates that there can be no discrimination against any citizen based on religion, race, caste, sex, or place of birth, it was not until late 2014 that the government officially recognised them as the "third gender."

By reaching out to the third gender community with this campaign, we wanted to promote Heart for Humanity.
Health care and Education is a basic right of every child.

It's estimated that more than 600,000 children live on the streets in Bangladesh, of whom 75% are in the capital of Dhaka. In a country ranked 135th on the Human Development Index and where 50% of the population live below the poverty line, these children represent the absolute lowest level in the social hierarchy.

With this campaign we wanted to promote Heart for Humanity
About millions of households depend on fishing for livelihood though it is associated with different types of hazards.

Working time does not allow fishermen to get health care for hazards from facilities. Data on occupational hazards and health care seeking is inconclusive in Bangladesh.

Their earning potential is directly proportional to their health.

With this campaign, we wanted to reach out this community and thus promote Heart for Humanity