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Kristina Sparreljung


General Secretary, Swedish Heart Lung Foundation, 20141001 – ongoing

Assistant Secretary General, Heart-Lung Foundation, 2012 – 2014

Support the GS in business development. Creating commitment and consensus on business and brand and communications platform internally and externally. Ensure that Board decisions are implemented by operational lead efforts to develop and implement the overall strategy and plans for the business. Ensure revenue targets.

Fundraising and Marketing Manager, The Swedish Heart-Lung Foundation, Stockholm, October 2004 – 2014

Overall responsible for the strategy which aims to develop the business total revenue (collection), marketing and brand awareness.

Results for the first 8 years is a revenue increase from 70 million to about 234 million / per year (see picture below). A revenue increase of about 20 percent per year. The main tasks are to take responsibility for the brand, marketing and communication, advertising and marketing initiatives, product ie all revenue channels and loyalty strengthening efforts sensors (clients). Responsible for revenue and cost budget. Dense relationship with agencies, partners, suppliers, directors, researchers and European colleagues. Personnel included in the service of about 20 people and two group leaders. Member of the management.

Fundraising Manager, The Swedish Heart-Lung Foundation, Stockholm, August 1999 – October 2004

Developed a basis for the existing collection and marketing efforts. Implemented methods DR, TM and requirements posed new computer system for the collection business. Responsible for the customer – and exhibition activities.

Budgetary and supervisory responsibility for about four people. Contact with clients and advertising agencies, printers, agents, agencies Etc.

Project manager and coordinators, The Swedish Heart-Lung Foundation, Stockholm,

August 1996 – August 1999. Start-up and establishment of a new international health project in Sweden; Health Path. In cooperation with the municipalities establish specific walking trails to the public in order to increase the daily exercise for everyone. Today there are about 80 loops.

Coordinator of the exhibition activities and events and to the Fund volunteering.

District Manager Janne Class AB, Stockholm, Sales Manager for Mälardalen. November 1995 – July 1996. Sales of all products to opticians and its workshops excl frames and lenses. Travel service with client meetings and largely phone contact.

District Manager, IMMOBILIZER AB, Stockholm, August 1995 – November 1995. Responsible seller immobilizer system for motor vehicles to dealers and workshops.

Sales through its own pre-booked meetings with customers.

Teachers, Spånga Gymnasium, Stockholm, September 1992 to June 1995 Fittjaskolan, Stockholm, January 1989 – June 1991 and January 1987 – June 1987 Resource Teachers in Swedish, electrical / telecommunications engineering, English and mathematics for grades 7-9 and high school students ride first



Communicative, curious, driven and innovative.



Lindberg & Göthberg, Executive senior program, 2015 – 2017

Stockholm School of Economics IFL Executive, 2012- 2013

LPU, leadership through personal development

Executive MBA from Stockholm University School of Business at the Department of Business Administration, Executive MBA 2 years

EMBA Stockholm, 2010 – 2012

– Financial Statisment Analysis

– Strategy in Practice and Marketing Management –

Corporate Social Responsibility

– Change management

– Global Cross Cultural Business Behavior

– Ethical leadership

– Corporate Governance

– Essay – Does the SFC-code support donor’s interest?

IHM MASTER 1.5 years 2005-2007

DIHM, Operations Management

DIHM, Business Development

DIHM, Personal Leadership

DIHM, Business Communication, 2 years 2001-2003

– Business Acumen, Module 1

– Business of Communication grounds, Module 2

– Communication management and change instruments, Module 3

– The company’s reputational capital, Module 4

– Communication with the market, Module 5

– Shareholders thesis, Module 6

3-year technical school Brännkyrka and Åsö School, 1984-88



Swedish Pharmaceutical Society, board member 2018- ongoing

Research Sweden, board member 2015 – ongoing

King Oscar the II jubilee foundation, board member 2014- ongoing

The Swedish Fundraising Council (SFC), board member 2012-2018

The Swedish Fundraising Council European certification training (EFA) for fundraisers at Berghs School of Communications, 2009 – ongoing

The Swedish Fundraising Council Volunteer Fundraising., Course Leader for FRII’s annual course in collection, 2007- 2014

Swedish Fundraisers; board member 2004 – in 2008. Non-profit association for the industry fundraisers (collector) with a mandate to pursue knowledge between different fundarisers.



Engaged as a lecturer at the example:

– Bonnierförlagen AB

– European Heart Network,

– DR Academy

– Berghs School of Communication

– SFC seminar, NGO Fundraising



Swedish – Native. Fluent spoken and written

English – Good command of spoken and written.