{"id":7857,"date":"2021-05-18T15:05:51","date_gmt":"2021-05-18T14:05:51","guid":{"rendered":"https:\/\/world-heart-federation.org\/?post_type=news&p=7857"},"modified":"2021-05-19T10:54:29","modified_gmt":"2021-05-19T08:54:29","slug":"whf-partners-with-losalt-in-bid-to-tackle-hypertension","status":"publish","type":"news","link":"https:\/\/world-heart-federation.org\/news\/whf-partners-with-losalt-in-bid-to-tackle-hypertension\/","title":{"rendered":"WHF partners with LoSalt\u00ae in bid to tackle hypertension"},"content":{"rendered":"

In the wake of World Hypertension Day, we are delighted to announce our partnership with LoSalt\u00ae, the UK\u2019s leading reduced sodium salt. With a shared purpose of reducing incidence of hypertension, the partnership has been formed in a bid to raise consumer awareness, particularly in relation to reducing sodium consumption.<\/p>\n

Hypertension, commonly known as high blood pressure, is a global epidemic which affects one in four adults worldwide and is responsible for 10.8 million deaths annually. 1.13 billion people live with hypertension (also known as high blood pressure), yet less than one in five have it under control, with many remaining undiagnosed and untreated.<\/p>\n

One way to prevent hypertension is through the reduction of dietary sodium, one of the biggest risk factors, as well as through other lifestyle risk factors such as regular physical activity and reducing the consumption of tobacco and alcohol.<\/p>\n

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LoSalt\u00ae believe that educating the consumer around salt intake is key in improving consumer health \u2013 a belief which is embodied by its recently launched public awareness campaign, \u2018Season With Sense\u2019.<\/p>\n

The partnership between LoSalt\u00ae and the World Heart Federation will include three key strands of activity, including development of World Heart Federation hypertension resources<\/strong>, collaboration on the \u2018Season With Sense campaign<\/strong>\u2019 and the creation of a Healthcare Professional (HCP) pack<\/strong> \u2013 an educational tool for HCPs to promote the benefits of potassium-based salts.<\/p>\n

Caroline Klinge, Marketing Director for LoSalt<\/strong>\u00ae,<\/strong> said: \u201cAt LoSalt\u00ae, we have long been flying the flag for salt awareness and the implications of having high blood pressure, so it\u2019s a privilege to be working with the World Heart Federation. With hypertension projected to affect 1.5 billion people globally by 2025, there\u2019s never been a more prominent time to raise awareness.<\/p>\n

\u201cThere is so much sodium hidden in the foods we eat, that in an ideal world everyone would stop adding salt themselves \u2013 be it at home or in a restaurant. Unfortunately, the reality is that people just don\u2019t want to stop using salt altogether and it\u2019s used as a seasoning to enhance the taste of food and help bring out the natural flavours.<\/p>\n

\u201cThat\u2019s why working with the World Heart Federation is crucial for us to show people that there is an alternative to regular salt and that simple measures such as switching to LoSalt can have a big benefit to overall health and wellbeing. It\u2019s teaching people that small changes don\u2019t need to be difficult, sometimes it\u2019s just simply learning to season with sense.\u201d<\/p>\n

Jean-Luc Eisel\u00e9, Chief Executive Officer of the World Heart Federation, <\/strong>said: \u201cThe aim of this partnership is to use our combined strengths and effectively continue to raise awareness with consumers on the risks that hypertension poses, as well as helping them be more aware of the options available to them.<\/p>\n

\u201cThe more information people have about the risks they might be taking with their health and how to minimise them, the better equipped we all are to make the right choices for our wellbeing.\u201d<\/p>\n

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About sodium and salt<\/strong><\/p>\n

Sodium is a mineral that is essential for life.\u00a0 It\u2019s regulated by your kidneys, and it helps control your body\u2019s fluid balance.\u00a0 It also helps send nerve impulses and affects muscle function.\u00a0 When there\u2019s extra sodium in your bloodstream, it pulls water into your blood vessels, increasing the total amount (volume) of blood inside them.\u00a0 With more blood flowing through your blood vessels, blood pressure increases.\u00a0 High blood pressure increases the risk of heart failure, coronary artery disease and stroke, as well as increasing the risks of chronic kidney disease, peripheral arterial disease and vascular dementia.<\/p>\n

As salt is out biggest source of sodium, reducing the amount of salt we eat will reduce the risk of developing high blood pressure.<\/p>\n

The World Health Organisation (WHO) recommends a reduction in sodium intake to reduce blood pressure and risk of cardiovascular disease, stroke and coronary heart disease in adults.\u00a0 WHO recommends a reduction to less than 2 grams per day of sodium (5g\/day salt) in adults.<\/p>\n

About LoSalt<\/strong>\u00ae<\/p>\n