Use Heart to Connect in India

The emerging markets team celebrated World Heart Day on the 29th of Sep 2021. The theme for this year – propagated by the world heart federation was “Use Heart to Connect”. The team devised an elaborate campaign around this theme to involve all internal and external stakeholders. For external stakeholders, the pillars of equity, prevention and community were used create engaging teasers, a poster and a video collage to apprise the audience about the need to connect to beat cardiovascular diseases. Posters relating to the theme were distributed to cardiologists. For internal stakeholders, the team went a step ahead and used the theme in different ways for motivation at work (“Use Heart to Connect and Lead”, “Use Heart to Connect with your Peers”, etc.). BU Head – Dr Amrut Naik also gave a unique message to “Use Heart to Inspire and empower our teams while maintaining their physical and mental health”.