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Best Video Campaign 2020

InterAmerican Heart Foundation – Argentina


The general objective of the #StopBigTobacco campaign was to sensitize Argentinian population about the importance of enacting a law that establishes a comprehensive ban on all forms of advertising, promotion and sponsorship of tobacco products, including the prohibition of product exhibition.

Before the campaign was launched and, in order to start sensitizing the general public, FIC started working towards including the need of complete TAPS ban and plain packaging policies in the public agenda through publication on FIC’s website and social networks.

Download the campaign report