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Potential in Mombasa, Kenya
Potential in Mombasa, KenyaApply now: Leadership in Advocacy and Communications Programme
Applications are now open for the first edition of our Leadership in Advocacy and Communications (LAC) Programme. Taking place in Mombasa, Kenya, from 28 October to 1 November, this programme is a unique opportunity to develop your leadership abilities and refine your skills in persuasive communication and influence.
Why LAC?
The LAC Programme is more than just a training initiative, it’s a unique opportunity to shape the future of cardiovascular health. As a successful applicant, you will:
- Dive deep into the heart of advocacy and communications, with a special emphasis on cardiovascular health.
- Gain hands-on experience through workshops led by world-class experts.
- Develop essential skills to craft compelling narratives, influence policy, and lead and measure impactful campaigns.
- Connect with like-minded professionals and grow their network within the global cardiovascular health community.
By the end of the programme, participants will know how to effectively champion ideas that promote stronger health systems and healthier hearts for everyone.
Who Should Apply?
Whether you’re a healthcare professional, researcher, patient, or advocate with a passion for heart health, this programme is designed for you. It is especially beneficial for those looking to enhance their advocacy skills and make a significant impact in their communities. Previous Emerging Leaders are encouraged to apply and bring their invaluable experience to the table.
Programme
Participants are expected to arrive on Sunday, 27 October for the Welcome Dinner, where they will meet fellow participants, the faculty, the leadership team, and mentors.
The programme will begin with an overview of the World Heart Federation’s work and the fundamentals of advocacy and communications, including the main principles for developing an effective advocacy and communications strategy.
Once the foundations are established, participants will learn how to develop national consensus actions and priorities for their chosen cardiovascular disease areas, and define SMART objectives for their advocacy activities. These sessions will cover the principles of crafting effective messages, focusing on the why, what, who, and how of impactful communication, as well as the storytelling techniques to create compelling narratives. The day will end with an interactive workshop where participants will develop their own messages, applying the day’s techniques to their cardiovascular health advocacy.
Participants will consolidate their learning with a final session on the art of advocacy, highlighting key takeaways and best practices. They will also learn strategies for managing communication during crises, ensuring they are equipped to handle unexpected challenges that may arise after launching their initiatives. The programme will conclude with participants presenting their personal projects in different public speaking settings.
Fees and registration details
Applicants can apply for a spot to attend the programme. If selected, they will be invited to register for the event and pay a fee of 1,800 CHF. Those who apply to the preselection process by 15 July will receive a special price of 1,500 CHF. Applicants may qualify for a reduced fee of 500 CHF if they are from a low- and middle-income country, and have no academic or private support.
Participants can also benefit from one of the five grants available, each worth 2,000 CHF, intended to support their travel, accommodation, and registration fees. To apply for a travel grant, indicate on the application form that you are applying for grant support.
Ready to make a difference?
If you’re ready to amplify your voice, refine your message, and drive tangible change in cardiovascular health, then the LAC Programme is where your journey begins! If you have any queries, please contact the team at [email protected].
