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On World Heart Day 2023, we’re asking the world to: USE ❤️ KNOW ❤️


World Heart Day is a reminder to everyone around the world to take care of their hearts. This year’s campaign focuses on the essential step of knowing our hearts first.

Because we love and protect only what we know.


In a world where knowledge about heart health is limited and policies are insufficient or lacking, we aim to shatter barriers and empower individuals to take control of their well-being.

Because when we know more, we can take better care.

USE ❤️ KNOW ❤️

Visual language is a part of our daily lives. Emojis are one of the most popular forms of communications today, especially amongst younger generations, helping retain people’s attention and transcending language barriers.

Use heart, know heart is open-ended.

It is not limited to a specific theme or topic. Instead, those who activate the campaign can choose their area of focus – i.e., the environment, healthcare access, mental health or priority risk factors – and provoke their audiences with questions that are relevant and interesting to them.

In partnership with: