Campaña de respuesta a COVID-19 de Global Heart Hub

Raising awareness and driving action on medical and cardiac emergencies were the two pillars of the Global Heart Hub‘s COVID Response Campaign. In this way, cardiac patients were encouraged to be proactive in seeking care, as well as healthcare providers and systems to prioritize their treatment.  

Esta campaña se dividió en 3 categorías, cada una de ellas representada por un hashtag diferente:

An unexpected outcome of COVID-19’s “#StayHome” message was the elevated fear of seeing a doctor or visiting the hospital. However, in order to increase consciousness about cardiac events, the #StayHome campaign was given a twist and adapted to #JustGo, which indicates that if you are experiencing a cardiac or stroke emergency, this is not the time to delay or remain at your house. 

The second #StepUp campaign referred to taking responsibility for your heart health by recognizing and tracking signs and symptoms, contacting your health care provider, and following your treatment plan. 

Finally, there was a call to action, even though we know that today, despite being in the midst of a pandemic, we face an unprecedented burden of heart disease. For this reason, and because time is crucial, we urge you to #JustTreat. 

Los recursos utilizados para esta campaña consistieron en un conjunto de herramientas con múltiples activos: animaciones de vídeo, vídeos de pacientes de nuestros afiliados, gráficos para redes sociales, así como consejos y un calendario editorial.

La campaña destacó por su carácter internacional y llegó a 24 países: Alemania, Australia, Austria, Bélgica, Brasil, Canadá, Egipto, España, Estados Unidos, Francia, Grecia, India, Irlanda, Italia, Japón, Letonia, Lituania, México, Países Bajos, Polonia, Portugal, Reino Unido, Suecia y Suiza.