Hugopoly – Most Inspiring World Heart Day Campaign 2021 

On average, 19 people die daily from cardiovascular diseases in Singapore, which corresponded to more than 30% of all deaths in 2020. As there are a large proportion of Singaporeans who are still unaware of their health status due to the lack of routine general medical checkups, it is hardly possible to take precautionary measures to mitigate the various risk factors that may develop into serious health conditions in the future.  

During World Heart Day, the Singapore Heart Foundation (SHF) organized a variety of activities to raise awareness among the Singaporean population, including Hugopoly, a playful tool to connect and engage the public in deepening their knowledge of heart health. 

A través de retos y concursos semanales (como alcanzar los 10.000 pasos caminados en un día y la preparación de recetas de alimentos ricos en nutrientes), los jugadores pudieron ganar puntos que luego canjearon por valiosos premios, como un secador de aire Philips, un reloj Polar Unite, vales Fairprice y mucho más. La campaña fue todo un éxito, ya que alcanzó un total de 435 jugadores participantes durante el periodo del evento.