Campagne d'information sur le COVID-19 du Global Heart Hub

Raising awareness and driving action on medical and cardiac emergencies were the two pillars of the Global Heart Hub‘s COVID Response Campaign. In this way, cardiac patients were encouraged to be proactive in seeking care, as well as healthcare providers and systems to prioritize their treatment.  

Cette campagne a été divisée en trois catégories, chacune représentée par un hashtag différent :

An unexpected outcome of COVID-19’s “#StayHome” message was the elevated fear of seeing a doctor or visiting the hospital. However, in order to increase consciousness about cardiac events, the #StayHome campaign was given a twist and adapted to #JustGo, which indicates that if you are experiencing a cardiac or stroke emergency, this is not the time to delay or remain at your house. 

The second #StepUp campaign referred to taking responsibility for your heart health by recognizing and tracking signs and symptoms, contacting your health care provider, and following your treatment plan. 

Finally, there was a call to action, even though we know that today, despite being in the midst of a pandemic, we face an unprecedented burden of heart disease. For this reason, and because time is crucial, we urge you to #JustTreat. 

Les ressources utilisées pour cette campagne consistaient en une boîte à outils contenant de nombreux éléments : animations vidéo, vidéos de patients de nos affiliés, graphiques pour les médias sociaux, ainsi que des conseils et un calendrier éditorial.

La campagne s'est distinguée par son caractère international, atteignant 24 pays : Allemagne, Australie, Autriche, Belgique, Brésil, Canada, Égypte, Espagne, États-Unis, France, Grèce, Inde, Irlande, Italie, Japon, Lettonie, Lituanie, Mexique, Pays-Bas, Pologne, Portugal, Royaume-Uni, Suède et Suisse.